Preparing to Pitch your Idea

(This blog was co-authored with Thomas Ulbrich)

We have watched many business presentations over the past year. Some of the ideas are relevant to the existing business climate and could result in a sustainable business. We will call those ideas viable businesses.  Some of the ideas are not viable because they are too late, too early or too immature. They are just impractical in the current business context. We will call those business models impractical.

There is sometimes a mismatch between receiving funding and the viability of the idea. Some of the impractical ideas receive funding and some of the viable ideas do not receive any funding.

There are a variety of reasons that impractical ideas get the attention and the money. Impractical models sometimes have founders with a track record and they also have connections. Sometimes it is related to the nature of the idea. For example, complex science and trendy technology-based models always draw attention because of the cool factor.

Communication is the key to obtaining funding regardless of whether the idea is viable or impractical. If you have a viable idea that is being ignored; you are not communicating your idea effectively. We have prepared some slides that will help you craft an interesting and unique presentation.

The pitching slides on Prepping and Delivery can be found here. The slides are adapted from Garr Reynolds, David Rose, Seth Godin, Mary Ann Rogers and others. Photos are from Flickr and are Creative Commons-licensed content and from NASA. It is a large file.

In the near future, we will present a set of slides that will focus on the business model content of the presentation.

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