The focus of this blog is the process students use in my course to develop business plans. Over 250 of the complete plans are available for viewing and downloading on this blog. Go here to view the business plans. The plans are unique and often prescient. That is, they anticipate and reflect trends in the marketplace.
The best way to understand my view of the world and the planning process is to read the free book Developing New Products and Services: Learning, Differentiation, and Innovation.
The free book is available here. A paper version is available from Amazon.
The primary activity in the course involves the completion of a set of templates. These templates are part of the Super Lean Innovation Process (SLIP). The process is not too lean, but it effectively leads students down the right path. Go here for a link to the SLIP template.
Here is a high-level overview of the philosophy of the course.
Managers and business owners must be entrepreneurs, venture capitalists, and angel investors. They must seek, incubate and accelerate promising ideas by monitoring emerging technologies and invest accordingly. They must engage in designing feature-rich versions of products using extravagant engineering and at the same time deliver low-cost versions of products using frugal engineering.
G. Lawrence Sanders