The purpose of this blog

The focus of this blog is the process students use in my course to develop business plans. Over 270 of the complete plans are available for viewing and downloading on this blog. The plans are unique and reflect trends in the marketplace.

Go here to view the 270 plus business plans.

The best way to understand my view of the world and the planning process is to read the free book Developing New Products and Services: Learning, Differentiation, and Innovation.

The free book is available here. A  paper version is available from Amazon.

The primary activity in the course involves the completion of a set of templates.  These templates are part of the Super Lean Innovation Process (SLIP). The process is not too lean, but it effectively leads students down the right path. Go here for a link to the SLIP template.

G. Lawrence Sanders